信用卡消费行为的影响因素

唐航

doi:10.13718/j.cnki.xsxb.2016.07.021

西南师范大学学报(自然科学版)

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信用卡消费行为的影响因素

唐航. 信用卡消费行为的影响因素[J]. 西南师范大学学报(自然科学版), 2016, 41(7). doi: 10.13718/j.cnki.xsxb.2016.07.021

引用本文:

唐航. 信用卡消费行为的影响因素[J]. 西南师范大学学报(自然科学版), 2016, 41(7). doi: 10.13718/j.cnki.xsxb.2016.07.021

TANG Hang. On Influence Factors of Credit Card Consumption Behavior[J]. Journal of Southwest China Normal University(Natural Science Edition), 2016, 41(7). doi: 10.13718/j.cnki.xsxb.2016.07.021

Citation:

TANG Hang. On Influence Factors of Credit Card Consumption Behavior[J]. Journal of Southwest China Normal University(Natural Science Edition), 2016, 41(7). doi: 10.13718/j.cnki.xsxb.2016.07.021

信用卡消费行为的影响因素

唐航

上海交通大学安泰经济与管理学院,上海,200030

On Influence Factors of Credit Card Consumption Behavior

TANG Hang

摘要: 从2001年中国加入WTO（世界贸易组织）到2015年国际货币基金组织董事会会议通过把人民币纳入SDR（特别提款权）货币篮子期间，人民币一步步实现了国际化，伴随着外资银行不断涌入，国内商业银行飞速发展及民营银行的出现，信用卡市场出现了井喷式发展。研究信用卡消费的影响因素是了解信用卡市场竞争发展走向、掌握信用卡市场发展规律、提高企业竞争优势的前提和基础。该文主要通过构建Logistic回归模型，从内因、外因2个方面来探究影响消费者选择和使用信用卡的因素。
- 信用卡 /
- 消费行为 /
- 影响因素 /
- Logistic回归
Abstract: China's accession to WTO in 2001 to 2015 ,the international monetary fund meeting of the board by placing RMB in the SDR basket ,the steps have been taken to realize the internationalization ,with the continuous influx of foreign banks ,the rapid development of domestic commercial banks and the emergence of private banks ,and credit card market in the development of the blowout .The influence factors of credit card consumption has been studied to know the credit card market competition development trend ,to grasp the credit card market development rule ,and to improve the premise and foundation of enterprise competi‐tive advantage .So through the construction of logistic regression model ,mainly from two aspects of inter‐nal and external causes ,studies have been done in this paper to explore the influencing factors of consum‐ers to choose and use a credit card .
- credit CARDS；consumer behavior；influencing factors；Logistic regression /

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信用卡消费行为的影响因素

唐航

上海交通大学安泰经济与管理学院,上海,200030

关键词:

摘要: 从2001年中国加入WTO（世界贸易组织）到2015年国际货币基金组织董事会会议通过把人民币纳入SDR（特别提款权）货币篮子期间，人民币一步步实现了国际化，伴随着外资银行不断涌入，国内商业银行飞速发展及民营银行的出现，信用卡市场出现了井喷式发展。研究信用卡消费的影响因素是了解信用卡市场竞争发展走向、掌握信用卡市场发展规律、提高企业竞争优势的前提和基础。该文主要通过构建Logistic回归模型，从内因、外因2个方面来探究影响消费者选择和使用信用卡的因素。

English Abstract

On Influence Factors of Credit Card Consumption Behavior

上海交通大学安泰经济与管理学院,上海,200030

Keywords:

Abstract: China's accession to WTO in 2001 to 2015 ,the international monetary fund meeting of the board by placing RMB in the SDR basket ,the steps have been taken to realize the internationalization ,with the continuous influx of foreign banks ,the rapid development of domestic commercial banks and the emergence of private banks ,and credit card market in the development of the blowout .The influence factors of credit card consumption has been studied to know the credit card market competition development trend ,to grasp the credit card market development rule ,and to improve the premise and foundation of enterprise competi‐tive advantage .So through the construction of logistic regression model ,mainly from two aspects of inter‐nal and external causes ,studies have been done in this paper to explore the influencing factors of consum‐ers to choose and use a credit card .