引用本文:王燕, 张建国, 张明如, 崔会平.洛阳隋唐遗址植物园主题形象投射与感知对比分析[J].西南师范大学学报(自然科学版),2019,44(7):101~109
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洛阳隋唐遗址植物园主题形象投射与感知对比分析
王燕, 张建国, 张明如, 崔会平1,2,3
1. 浙江农林大学 风景园林与建筑学院, 浙江 临安 311300;2. 浙江农林大学 旅游与健康学院, 浙江 临安 311300;3. 浙江农林大学 法政学院, 浙江 临安 311300
摘要:
以网络照片的内容分析为手段,从供给侧的管理方形象投射与需求侧的游览者形象感知两方面来探讨洛阳隋唐遗址植物园主题形象建设.以互联网端的门户网站投放照片和社交媒体上游览者发布照片为采集渠道,运用内容分析法将2类照片样本分为10种属性,并构建“聚合”形象地图分析其内在关联性.借助使用SPSS19.0与ArcGIS软件,从照片的内容要素、时间要素和地理区位要素三方面分析景区管理方投射形象与游览者感知形象的异同.结果表明,在内容要素方面,景区管理方宣传与游览者感知照片各有偏好,但在核心旅游资源认知上较为趋同;在时间要素方面有较高的一致性;在地理区位分布上,管理方形象投射照片布区域相对游览者更加均匀.
关键词:  隋唐遗址植物园  主题形象  网络照片  内容分析  投射与感知
DOI:10.13718/j.cnki.xsxb.2019.07.016
分类号:TU982.29
基金项目:浙江省科技厅公益技术研究农业项目(2016C32107);浙江省农业软科学研究项目(ZJNYRKXYJKT201604);浙江省自然科学基金项目(LY16C160008:亚热带低山丘陵区森林环境休憩适宜度的评价指标构建与模型研究).
Contrastive Analysis of Thematic Image Projection and Perception in Luoyang Botanical Garden of Sui and Tang Dynasties
WANG Yan, ZHANG Jian-guo, ZHANG Ming-ru, CUI Hui-ping1,2,3
1. Zhejiang A & F University, School of Landscape Architecture and Architecture, Lin'an Zhejiang 311300, China;2. Zhejiang A & F University, School of Tourism and Health, Lin'an Zhejiang 311300, China;3. School of Law and Administration, Zhejiang A & F University, Lin'an Zhejiang 311300, China
Abstract:
The theme image of the Botanical Garden in Luoyang Sui and Tang Dynasties has been explored from the perspective of the content analysis of the online photos and the image perception of the visitors on the demand side. Collect photos from visitors' photos and photos on social media via the official portal on the Internet. The content analysis method is used to classify the two types of photo samples into 10 attributes, and construct an "aggregated" image map to analyze its internal relevance. By using SPSS19.0 and ArcGIS, the similarities and differences betweenprojection image and perception image are analyzed from three aspects:content elements, time elements and geographic location elements. The results show that in terms of content, official propaganda and visitors perceive photos have their own preferences, but they tend to be more similar in core tourism resources; they have higher consistency in time; in geographic location distribution, official image projection photo cloth The area is more uniform than the visitor.
Key words:  Sui and Tang dynasty botanical gardens  theme image  online photos  content analysis  projection and perception
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