引用本文:张羽, 骆云中, 谢德体, 杨娟.基于AHP的农业主题公园综合评价——以川东低山丘陵区17个农业主题公园为例[J].西南大学学报(自然科学版),2019,41(5):96~103
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基于AHP的农业主题公园综合评价——以川东低山丘陵区17个农业主题公园为例
张羽, 骆云中, 谢德体, 杨娟
西南大学 资源环境学院, 重庆 400715
摘要:
农业主题公园是农旅融合新模式,科学地分析评价农业主题公园,是促进农业主题公园健康发展的重要手段.本研究在归纳总结有关农业主题公园建设标准和规范的基础上,运用层次分析法构建了农业主题公园综合评价指标体系,并以川东低山丘陵区17个典型农业主题公园进行实证研究.研究表明:(1)川东低山丘陵区农业主题公园综合评价等级集中于Ⅰ,Ⅱ,Ⅲ级,占比依次为17.65%,58.82%,23.53%.(2)政策规范是引导农业主题公园健康发展的关键因素,Ⅰ级农业主题公园相对集中于广安市,Ⅱ级农业主题公园相对集中于重庆市.(3)Ⅱ,Ⅲ级农业主题公园普遍存在农业文化缺失、产业发展不均、管理粗放、忽视品牌宣传等问题.应从及时出台政策规范、完善产业结构、深入挖掘特色文化、完善基础设施和提高服务水平等方面促进农业主题公园健康发展.
关键词:  农业主题公园|综合评价|层次分析法|川东低山丘陵区
DOI:10.13718/j.cnki.xdzk.2019.05.015
分类号:F327;F592
基金项目:国家自然科学基金项目(41671291).
Comprehensive Evaluation of Agricultural Theme Parks Based on AHP——A Case Study of 17 Agricultural Theme Parks in Low Mountain and Hill Regions of Eastern Sichuan Basin
ZHANG Yu, LUO Yun-zhong, XIE De-ti, YANG Juan
School of Resources and Environment, Southwest University, Chongqing 400715, China
Abstract:
Agricultural theme parks are a new model for the integration of agriculture and tourism. Scientifically analyzing and evaluating agricultural theme parks is an important means to promote their sound development. Based on summarizing the construction standards and norms for agricultural theme par ks, the authors of this paper use AHP to construct a comprehensive evaluation index system for agricultural theme parks, and conducted empirical research on 17 typical agricultural theme parks in low mountain and hill regions of Eastern Sichuan Basin. The study shows that the comprehensive evaluation ratings of most agricultural theme parks in the study area fall into GradesⅠ, Ⅱ and Ⅲ, accounting for 17.65%, 58.82% and 23.53%, respectively, of the total; that policies and specifications are the key factors in guiding the agricultural theme parks to a sound development, with agricultural theme parks of Grade I distributed mainly in Guang'an City and those of GradeⅡin Chongqing Municipality; and that the problems of lack of agricultural culture, unbalanced development within the industry, extensive management, and neglect of brand publicity exist widely in agricultural theme parks of Grades Ⅱ and Ⅲ. Therefore, in order to facilitate the sound development of agricultural theme parks, appropriate policies and specifications should be introduced, their industry structure should be upgraded, their characteristic culture should be exploited, and their infrastructure and service should be improved.
Key words:  agricultural theme park|comprehensive evaluation|AHP|low mountain and hill region of Eastern Sichuan Basin
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