VAZPUEZ R, ALVAREZ LL, SANTOSML. Market orientation and social services in private non-profit organizations[J]. European journal of marketing, 2002, 36(9/10):1022-1046. doi: 10.1108/03090560210437316
|
GAINER B, PADNYI P. The relationship between market-oriented activities and market-oriented culture:Implications for the development of market orientation in nonprofit service organizations[J]. Journal of business research, 2005, 58(6):854-862. doi: 10.1016/j.jbusres.2003.10.005
|
NARVER JC, SLATERFS. The effect of a market orientation on business profitability[J]. Journal of marketing, 1990, 54(10):20-35.
|
KOHLI AK, JAWORSKI BJ. Market orientation:The construct, research propositions, and managerial implications[J]. Journal of marketing, 1990, 54(2):1-18. doi: 10.2307/1251866
|
KOHLI AK., JAWORSKI BJ, KUMAR A. MARKOR:A measure of market orientation[J].Journal of marketing, 1993, 30(4):467-477. doi: 10.2307/3172691
|
WOOD VR, BHUIAN S N. Market orientation and nonprofit organizations:Performance associations and research propositions[J]. Journal of nonprofit and public sector marketing, 1993, 1(1):7-32. doi: 10.1300/J054v01n01_03
|
WOOD VR, BHUIAN S, KIECKER P. Market orientation and organizational performance in not-for-profit hospitals[J]. Journal of business research, 2000, 48(3):213-226. doi: 10.1016/S0148-2963(98)00086-1
|
GONZALEZ LIA, VIJANDE MLS, CASIELLES R V. The market orientation concept in the private nonprofit organization domain[J]. International journal of nonprofit and voluntary sector marketing, 2002, 7(1):55-67. doi: 10.1002/(ISSN)1479-103X
|
SLATER SF, NARVER JC. The positive effect of a market orientation on business profitability:A balanced replication[J]. Journal of business research, 2000, 48, 69-73. doi: 10.1016/S0148-2963(98)00077-0
|
胡扬成, 蔡宁.中国情景下的非营利组织市场导向结构研究[J].公共管理学报, 2009(2):93-127.
|
PORTER ME. Competitive advantage:Creating and sustaining superior performance[M]. New York:Free press, 1985.
|
HALL MH, ANDRUKOW A. The capacity to serve:A qualitative study of the challenges facing Canada's nonprofit and voluntary organizations[M]. Toronto:Canadian centre for philanthropy, 2003.
|
张冉.相似还是不同?非营利部门与政府部门员工职业激励比较的实证研究[J].管理评论, 2013(6):76-86.
|
LEE B, WILKINS VM. More similarities or more differences? Comparing public and nonprofit managers' job motivations[J].Public administration review, 2011, 71(1):45-56. doi: 10.1111/puar.2011.71.issue-1
|
尹苗苗, 李秉泽.新企业市场导向对网络关系构建的影响研究[J].科研管理, 2017(8):83-91.
|
DAY GS.The capabilities of market-driven organizations[J].Journal of marketing, 1994, 10:37-52.
|
JAWORSKI BJ, KOHLI AK. Market orientation:Review, refinement, and roadmap[J]. Journal of market focused management, 1996, 1(2):119-135. doi: 10.1007/BF00128686
|
张永韬.我国非营利体育组织市场导向研究[J].体育与科学, 2012(5):56-60.
|
唐代盛, 李敏, 边慧敏.中国社会组织人力资源管理的现实困境与制度策略[J].中国行政管理, 2015(1):62-97. doi: 10.3782/j.issn.1006-0863.2015.01.11
|
纪莺莺.从"双向嵌入"到"双向赋权":以N市社区社会组织为例——兼论当代中国国家与社会关系的重构[J].浙江学刊, 2017(1):49-55.
|