基于对应分析的电动自行车购买行为与营销策略研究--以扬州市场LY品牌为例

袁亮

doi:10.13718/j.cnki.xsxb.2015.09.010

西南师范大学学报(自然科学版)

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基于对应分析的电动自行车购买行为与营销策略研究--以扬州市场LY品牌为例

袁亮. 基于对应分析的电动自行车购买行为与营销策略研究--以扬州市场LY品牌为例[J]. 西南师范大学学报(自然科学版), 2015, 40(9). doi: 10.13718/j.cnki.xsxb.2015.09.010

引用本文:

YUAN Liang. On Electric Vehicle Purchase and Marketing Strategy Based on Correspondence Analysis---Take the Brand of LY in Yangzhou for Example[J]. Journal of Southwest China Normal University(Natural Science Edition), 2015, 40(9). doi: 10.13718/j.cnki.xsxb.2015.09.010

Citation:

YUAN Liang. On Electric Vehicle Purchase and Marketing Strategy Based on Correspondence Analysis---Take the Brand of LY in Yangzhou for Example[J]. Journal of Southwest China Normal University(Natural Science Edition), 2015, 40(9). doi: 10.13718/j.cnki.xsxb.2015.09.010

基于对应分析的电动自行车购买行为与营销策略研究--以扬州市场LY品牌为例

袁亮

扬州工业职业技术学院经济管理学院,江苏扬州,225127

On Electric Vehicle Purchase and Marketing Strategy Based on Correspondence Analysis---Take the Brand of LY in Yangzhou for Example

YUAN Liang

摘要: 该研究立足于LY电动自行车并紧紧围绕其主要竞争对手AM 和YD展开，从当前电动自行车市场的实际情况出发，以描述性统计分析、对应分析为主要研究方法，以SAS 9.3统计软件为主要分析工具，对电动自行车消费者购车决策行为展开定量的研究，进而发现LY电动自行车与竞争对手在销售现状、经营策略、消费者偏好等方面的差异，从而有针对性地开发出一系列有效的营销策略，包括品牌、价格、服务、渠道等方面，以期能帮助 LY电动自行车在市场竞争中取得更多的竞争优势，实现企业健康、持续、快速地发展．
- 对应分析 /
- 电动自行车 /
- 购买行为 /
- 营销策略
Abstract: This research is based on the analysis of the LY electric vehicle and the main competitors like AM and YD .Embarking from the actual situation of electric vehicle 's market in China .In the article ,the correspondent analysis has been used widespread overseas as the research technique and the SAS 9 .3 statis‐tics software as the analysis tool .The research has launched the fixed analysis of the electric vehicle mar‐keting environment in china and the vehicle purchase decision‐making behavior in family ,and then discov‐ered the customers'common characteristic the LY electric vehicle .Thus the research has formulated a se‐ries of effective marketing strategies ,including brand ,price ,service ,channel and so on .T his could help LY electric vehicle to have more competitive advantages in the competition of electric vehicle market .
- correspondence analysis，electric vehicle，consumer behavior，marketing strategy /

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基于对应分析的电动自行车购买行为与营销策略研究--以扬州市场LY品牌为例

袁亮

扬州工业职业技术学院经济管理学院,江苏扬州,225127

关键词:

摘要: 该研究立足于LY电动自行车并紧紧围绕其主要竞争对手AM 和YD展开，从当前电动自行车市场的实际情况出发，以描述性统计分析、对应分析为主要研究方法，以SAS 9.3统计软件为主要分析工具，对电动自行车消费者购车决策行为展开定量的研究，进而发现LY电动自行车与竞争对手在销售现状、经营策略、消费者偏好等方面的差异，从而有针对性地开发出一系列有效的营销策略，包括品牌、价格、服务、渠道等方面，以期能帮助 LY电动自行车在市场竞争中取得更多的竞争优势，实现企业健康、持续、快速地发展．

English Abstract

On Electric Vehicle Purchase and Marketing Strategy Based on Correspondence Analysis---Take the Brand of LY in Yangzhou for Example

扬州工业职业技术学院经济管理学院,江苏扬州,225127

Keywords:

Abstract: This research is based on the analysis of the LY electric vehicle and the main competitors like AM and YD .Embarking from the actual situation of electric vehicle 's market in China .In the article ,the correspondent analysis has been used widespread overseas as the research technique and the SAS 9 .3 statis‐tics software as the analysis tool .The research has launched the fixed analysis of the electric vehicle mar‐keting environment in china and the vehicle purchase decision‐making behavior in family ,and then discov‐ered the customers'common characteristic the LY electric vehicle .Thus the research has formulated a se‐ries of effective marketing strategies ,including brand ,price ,service ,channel and so on .T his could help LY electric vehicle to have more competitive advantages in the competition of electric vehicle market .