The Relationship Between Corporate Strength and Corporate Image

Key words: 
• corporate strength

Abstract: Concerning the importance of corporate strength and cororate image, which one is more fundamental? this is a long-debated question. In this paper, from the historical height, through a close investigation on the relationship between the two elements, and an understanding of the logic progress of the relationship,the authors are attempting to prove that it is an inevitable trend in the modern business world that the success of a corporate lies on its proper image.